FOR IMMEDIATE RELEASE:

CALABASAS, CA (May 5, 2008) – Fully-integrated Internet Marketing company Sharewell Group (www.sharewellgroup.com) and nationally-renowned consumer products promoter Dave Dettman known as Dr. Gadget have established a joint venture to develop a major new online presence for the celebrity product guru. The Sharewell-Dave Dettman team-up will be highlighted by an all-new state-of-the-art doctorgadget.com website (www.doctorgadget.com) supported by an array of Sharewell’s proprietary Internet marketing technologies. Reflecting the ultimate in convergence of television and Internet, the Sharewell-created Dr. Gadget online destination will boast a full suite of video-based menu selections, ranging from exclusive product news and reviews to a special Dr. Gadget online club providing visitors with information and cost-saving tips on where to get the best deals, as well as featured products with special pricing.

A recognized online marketing leader, Sharewell Group will design and execute a full-blown Internet campaign to build awareness of the all-new doctorgadget.com Website and drive consumer traffic to the site, including Search Engine Optimization, banner advertising, social Website promotions and affiliate programs.

Author-inventor-TV and Radio personality and consumer product specialist, Dr. Gadget is known and trusted by millions of fans nationwide who enjoy his regular guest appearances on such prominent programs as “The View,” “Montel Williams” and QVC where he unveils the latest and greatest consumer products entering the marketplace.

In addition to appealing to die-hard electronics/camera buffs, the Sharewell-Dr. Gadget Website will provide product manufacturers and marketers with a unique opportunity to target the important yet elusive daytime audience demographic that has come to trust Dr. Gadget for his unique style and vast expertise.

“Dr. Gadget is the ‘go-to’ expert for everything electronic, and has an unparalleled track record of successfully launching new products into the marketplace in front of large, appreciative and responsive audiences. As a result, his Internet presence becomes a hugely important and impressive platform for product manufacturers looking to create a lasting first impression,” said Brian Wlliams, CEO of Sharewell Group (http://www.sharewellgroup.com/company/executive-management-team.php).

“Sharewell Group is a unique player in the burgeoning world of Internet commerce. Not only does Sharewell possess the best in Website creative design talent, the company is also home to the most experienced and success-oriented online marketers in the industry. The depth of Sharewell’s Internet marketing capabilities is unmatched. I am delighted to join with Sharewell in taking Dr. Gadget to the next level in online exposure,” said Dettman.

About Sharewell Group

Based in Calabasas, California, Sharewell Group is a recognized fully-integrated online Internet company with dedicated divisions in Web creation and design, business development, eCommerce and online marketing. The company maintains an in-house team of strategists, eCommerce professionals, online producers, direct marketers, search engine marketers, graphic designers, web designers and web developers that work together to develop, design and execute state-of-the-art Web-based businesses.

About Dr. Gadget:

Dr. Gadget AKA Dave Dettman is the worlds #1 consumer product promoter while being recognized as a nationally known television and radio personality. A published author, inventor, marketing expert, and consumer product specialist in the field of product development, featuring the latest and greatest consumer products that come in to the marketplace.

Responsibilities

• Design and produce web sites according to in-house standards
• Create detailed design and functional specifications, storyboards, page flows, wire frames mockups
• Collaborate with creative director and developer teams to implement designs
• Convert design mockups to code – XHTML and CSS
• Maintain and update existing websites

Required Skills and Experiences

• Superior Adobe Creative Suite skills (Photoshop most)
• Strong knowledge of web design and web layout principles
• Fanatical attention to detail and eye for design and layout
• Good understanding of web usability
• Experience with browser compatibilities
• Possess web skills such as graphics optimization, XHTML and CSS
• Experience with Movable Type, WordPress or any Blogging apps a plus
• Experience with Print or video production a plus
• Experience with Flash a plus

The candidate will work in a team environment, and also work with the creative director and business development to build and maintain clients’ sites. The successful candidate is eager to stay on top of the latest design trends, a team player, good communicator, and detail-oriented. If you want to contribute your talents to our high profile clients and continue your growth as a designer, then this is the place for you.

We will accept COLLEGE STUDENTS or RECENT GRADS, if you have the skills, you have the skills.

Please submit your resume, salary history, links to your online portfolio, and a short introduction. We look forward to hear from you!

Website Design & Development

The Sharewell Group team has been building web-based businesses since the early days of the website browser application. What makes us unique is our brand-oriented and strategic, search engine friendly website design process. With Sharewell’s team, your website is sure to be beautiful and functional while also achieving crucial business objectives such as: increases in sales, improvements in customer service, reductions in costs, and efficiencies in communicating your brand messages.

eCommerce Platform Design & Development

Sharewell Group’s unique approach to building successful eCommerce websites combines: Search Engine Optimization (SEO) best practices, state of the art web commerce applications and a streamlined online shopping cart system that is guaranteed to maximize conversion and increase average order value. Many of Sharewell Group’s team members have been instrumental in building some of the most successful eCommerce businesses in the world.

Brand Identity & Creative Design

Sharewell Group can help you succeed in today’s competitive environment by assisting your company to craft core messages, establishing market position and how to differentiating you from the competition. Our client experience includes creating corporate identities and brand strategies for companies across a wide range of verticals. From established direct marketing companies to start up eCommerce companies-we’ve helped companies of all sizes craft, refine and represent their brands more effectively.

Search Engine Marketing SEM & SEO

Search Engine Marketing (SEM) is an evolving science that requires meticulous attention and hours of dedication. Sharewell Group has a leading Search Marketing team that is deployed to ensure lasting success for your online initiatives. No one area of SEM will bring immediate successful results, but rather a combination of all methods worked on continuously will work to bring prominence and tremendous exposure to your website. The Sharewell Group’s SEM team has dedicated Search Engine Optimization (SEO) Analysts, Viral Marketers, and Pay Per Click (PPC) Campaign Managers that all work collectively to provide your website with the visibility and conversion metrics you desire.

Affiliate Marketing

Sharewell Group provides you with a complete affiliate marketing solution. In addition to placing your affiliate program into affiliate networks, your Sharewell affiliate program manager will recruit, motivate and communicate with your high value affiliate marketing partners. This communication will drive your affiliate program forward on an ongoing basis and distinguish your offers from those of your competition. At Sharewell, we’ll also apply excellent creative and conversion optimization services to ensure the highest rate of return from your online affiliate programs.

Online Lead Generation

Depending on the industry your company competes in, generating qualified consumer leads and business leads can be an expensive endeavor. Sharewell Group has extensive experience helping companies generate leads specifically from targeted online marketing initiatives such as Search Engine Marketing, eMail Marketing and Affiliate Marketing programs.

If you’d like to learn more, please give us a call at 886-460-8016 or contact us here.

We understand the essential steps of every project and guide you and your team through the planning, decision making, design and implementation of your ecommerce web development project.  Our expert Search Engine Marketing team will follow up your website launch with unrenowned strategies to drive customers to your site and constantly monitor click through and conversion rates to insure constant growth and visibility.  We have worked with large companies (from insurance carriers to product branding companies to electronic manufacturers) who will all attest to our stellar performance record.

Steps to Success

• Site Architecture and Backend Ecommerce Programming:  We will consult and recommend various tools available for your Ecommerce solution including shopping carts, SSL (secured socket layer) needs, available domains, digital media, hosting, merchant accounts and payment options.
• Web Site Design and Frontend User Interface: With all development being made in Web 2.0 development, our solutions are bleeding edge to insure that our clients (and yours) benefit from only the latest and most robust technologies.   Usability is always our number one concern when designing client websites.

• Affiliates Programs:  Our dedicated Affiliate Program Managers recruit, communicate and motivate your high value affiliate marketing partners. This communication drives your program forward and distinguishes your products from your competitions’.
• Site Maintenance:  Our team of developers will customize a Content Management System for continuing site maintenance or our team can provide maintenance for you.  You decide what works best for your business model.
• Search Engine Optimization and Marketing:  Once your Web 2.0 site is launched, our Search Engine Optimization Strategist will apply best practices to get your site the rankings it deserves.  Our PPC Managers (made up of former Google AdWords employees) will create an effective program for paid search engine advertising and our Linking Specialists will create the visibility which is an extremely important attribute to overall web presence success.

Whether you require a simple (SEO-Friendly) shopping cart (ecommerce) solution or are conquering a large scale web development implementation, specializing in ecommerce web development, custom programming, PHP, MySQL, Database Architecture, ASP and more, our team of website developers and programmers can meet your corporate needs. 

Call Sharewell Group today at 886-460-8016 to learn more about our services, “best in class” staff, or to get a quote on optimizing your website for better traffic and improved conversion rates. At Sharewell Group, we’re more than just Ecommerce Web Development Experts, we are online business development specialists, driven by best practices, and committed to results. Call today!

• increase visibility for Ticket Busters
• increase the number of inbound links from highly ranked sites
• drive more traffic to the site

In the meantime our exceptional Pay Per Click Management Optimization Specialists (including an ex-employee of Google AdWords) built an extremely robust Pay Per Click campaign, which contained a handful of campaigns, several hundred tighted ad groups, and well over 50,000 keywords. These enhancements equated to a much higher Click Thru Rate, thousands and thousands of ad impressions and a lower cost per click and cost per action.

Sharewell Group, Inc. SEM Team has assembled this Website Architecture Whitepaper as a result of extensive research conducted specifically on the affect of website file organization to search engine optimization. The result is the conclusion that having a well-organized and intuitive website architecture may help the various search engines categorize and rank pages within a website more effectively.

The scope of this whitepaper will include real examples of active websites that rank well in the search results with a limited number of inbound links. This report will also classify the core files that should be included on the root of the web server as to obtain the best results from a Search Engine Optimization campaign.

Implementation of this strategy is in no way a guarantee for higher ranking or traffic volumes. This document is to serve only as a “Best Practices” for website architecture.

The Common Mistake

2.1 Dump All Files on the Server Root

It’s not uncommon to find website owners who know very little about organization when it comes to building a presence on the web. The typical novice will create their website from either Microsoft FrontPage or worse, from a web interface such as those hosted by GeoCities.com.

These owners don’t know any better, so they neglect to classify the pages on the website and in turn are losing out on potential positions in the search results. Creating folders on a website is a way of categorizing content. Unfortunately, the quick and easy way to upload files and maintain simple relative URL’s is to simply neglect the categorization and simply dump (FTP) all files to the root of the web server.

2.2 Non-Architecture Mistakes

Page-level actions that are often overlooked by web designers that relate to the categorization of content mentioned above, include having a unique Title tag, Meta Description, Meta Keywords, and H1 heading tag appropriately added to every page of the website.

The context of how these items should be populated is out of scope of this document. However, they are significantly important to overall topic classification for the search engine spiders, and therefore should not be overlooked.

Sample Website Architecture

3.1 Explanation of Website Structure

According to SEO Expert Steve Wiideman, a website is like a catalog and should be organized as such so that both users and search engines can quickly and easily navigate. The architecture below may significantly improve a search engine’s crawl and index experience for this plastic surgeon.

3.2 Explanation of 3.1 Landscape

The diagram in 3.1 above shows a recommended website architecture plan designed by SEO Expert Steve Wiideman. Though it looks simple enough, there are several different items that should be addressed.

There are no files on the web server that aren’t displayed to the user in one form or another. Development files (.psd, .fla, etc) are nowhere to be found. As with backups of a previous version of the website. A clean web server is easy to navigate and less apt to be hacked and linked to by a competitor. The last thing a site owner would want is to have an older version of a newer website continue to appear in the search results.

Keep a limited number of files on the root. All content can and should be categorized. There truly is no reasonable excuse to not keep the root of a website completely free from content, with the exception of a few verification files, sitemaps, and of course the homepage.

Directory nomenclature is everything. These directories should describe all the content within them and whenever possible be search terms that generate high volumes of searches throughout the various search engines. Example: /coolresorts/ is not a high volume search term, but /hotels/ however is a very high demand term.

Page nomenclature is just as important. The file name of the web page is displayed in the URL, which has been known to be part of the ranking criteria by several of the major search engines. See the example below:

3.3 Static Sitemap

Static sitemaps are pages dedicated specifically to internal link development. Text within these links act as an introduction to the page (for the search engines); thus these links need to be keyword-rich for maximum search engine optimization.

For sample sitemaps see the Link Analysis Report. The sitemap for the redesigned AndreAboolian.com website should be broken down by the directories above, and should include at least the top search terms outlined the Search Term Discovery. Each category should be represented by a heading tag (preferably H2-H3).

3.4 XML Sitemap

As detailed in the Link Analysis Report, this list of URLs allows the webmaster to quickly and easily notify many of the major search engines of new pages added to the website. Currently the two places to submit this file are:

• http://www.google.com/webmasters/sitemaps/
• http://search.yahoo.com/info/submit.html (Explore: http://siteexplorer.search.yahoo.com)

Typically, each search engine will require a verification code be added to the root of the website. Get a Free XML sitemap for websites under 500 pages here:

http://www.xml-sitemaps.com/

3.5 robots.txt

The robots.txt file is a critical part of the site architecture. This file prevents the search engines from crawling specific directories and files; specifically, content that has little to do with the targeted search terms.

Sample directories to be excluding include /js/ and /css/.

Save time by building the robots.txt file using this tool:

http://www.mcanerin.com/EN/search-engine/robots-txt.asp

Bonus: Page Layout

4.1 Landscape of a Webpage Optimized for Search

» Global Navigation

The global (main) navigation should be built with Cascading Style Sheets (CSS) and be text-based so that it can be read by the search engines. Example: www.questinc.com/sitemap.html

Links included in the global navigation should be intuitive to the user and broken out by category (H3 tag) as described in the site architecture layout.

» Lower Navigation (Footer Links)

This lower navigation is typically less intuitive to the user and more understandable to the search engine. Rather than using terms such as “plastic surgery”, this navigation will house the most important search terms, such as “plastic surgery los angeles”. This navigation should NOT be hidden to the user (a Google terms violation), but should be discrete as to not disrupt the flow of the website.

» Footer Navigation

This simple navigation typically offers links to the website’s Privacy Policy, Sitemap, Contact Information and any applicable Terms and Conditions.

» Text / Paragraphs

All text should be presented in textual form and NOT embedded on an image. Vanity occasionally causes the site owner to post his/her name on each page of the website. The result is that the search engines start believing the page topic is the person’s name and the search term being optimized on each page.

» Heading Tags

Each page should have a heading tag (H1-H2), which can be formatted in the external stylesheet for readability. This tag should begin with the targeted search term and include additional text to not appear as a spam technique (called keyword prominence).

» ALT Attribute on Images

Each image should house an ALT attribute (Alternative Text) for the visually impaired. Many search engines will give a site additional credit for accessibility and favor search terms being included tactfully within this attribute.

» Social Buttons / RSS

None of the competitors of www.AndreAboolian.com offer Social Bookmark buttons, which allow users to quickly add inbound links to their favorite social network. Really Simple Syndication (RSS) allows external websites to pull updated content automatically (including links).

Additional comments

5.1 Content Management Systems (CMS) Requirements

Many CMS applications are built for usability and not necessarily for Search Engine Optimization. The following is a list of criteria that a CMS must have in order to be considered “optimized for search engines”:

1. Sections and pages within the CMS must return static URLs using user-defined nomenclatures. Example:

• Good: SomeWebsite.com/travel/europe/spain.html
• Bad: SomeWebsite.com/?sec=1243&sub=4532&pID=100056

2. The CMS must be able to auto-generate the static sitemap page at the root of the website using user-defined link text OR using the HTML title tag.

3. The CMS WYSWYG editor should include custom fields for the user to enter their own:

• Page Title
• Page Description (HTML meta description)
• Page Heading (HTML H1 tag)
• Image ALT text, as applicable
• Link Text (see 5.1 Item 2 above)

4. The CMS should integrate efficiently with commerce and syndication applications, which may include the use of a subdomain (shop.somewebsite.com) and data feed pushing (Google Product Search, Shopzilla, etc).

5. The CMS must not render unneeded source code to the browser, such as JavaScripts, CSS styles, Java, etc. These scripts should be in an appropriate folder or embedded into an AJAX module that is not displayed in the source code of the rendered website.

6. The template used within the CMS must be W3C compliant (CSS & XHTML)

7. The CMS must not render 2 or more copies of the same content. Wordpress for example, renders three copies, one on the homepage, one in Archives » Month, and one as it’s own isolated page on the website (myblog.com/date/my-blog-post.html).

Custom Code & Commerce

Specifically for static websites extending to commerce applications or offering non-keyword-rich content, a subfolder or subdomain should be used to isolate this content from the rest of the website. i.e. shop.mystore.com, mystore.com/shop/, members.mycommunity.com, etc.

Executive Summary

This paper outlines a process to improve online visibility through the building on inbound hyperlinks from three types of external websites. Hyperlinks have been known to improve organic search engine positioning and web traffic.

The Process

Creation of Primary Sites

(Article placement sites) – These sites are ones on which you’ll create content related to your target webpage (where you are trying to drive traffic to). For each of these primary sites, unique content or articles are placed. In the content, place a number of links back to the target webpage (not more than 3 because you might be penalized for excessive promotion or linking). The content should be at least a 100 words and no more than 2 to 3 paragraphs.

List of primary sites:

• www.blogHi.com
• www.Hubpages.com
• www.Xanga.com
• www.Gather.com
• www.Squidoo.com
• www.Wordpress.com
• www.Ziki.com

Secondary Sites

(Linking Sites) – these websites are Web 2.0 social bookmarking websites, which allow users to add a bookmark (link) to your primary websites. The best practics is to create only 4 or 5 bookmarking links for each primary website. Since there are so many of these websites, it is useful to create groups of 8 or 10 that each link back to a different one of the primary sites.

e.g. Secondary websites group1 will link to Primary site Xanga.com – Secondary sites group2 will link to Primary site Gather.com, etc..

List of Secondary Sites:

• Group 1 - backflip, bibsonomy, blinklist, diigo, furl, spurl, ma.gnolia.com
• Group 2 - rawsugar, simpy, wink, de.lirio.is, del.icio.us, dig, reddit
• Group3 - shoutwire, propeller, web2list, bloghop, blinkbits, fark, linkagogo
• Group 4 – wirefan, ka-boom-it, swik.net, faves.com, netvouz.com, mister-wong.com, jumptags
• Group 5 – danogo, buddymarks, lilisto.com, tagtooga, tellfriends.com

Other Secondary sites can be added as they are sourced

Ignition Sites

These final sites are used to generate notice from Google. These sites are vital because of SE spiders index them regularly. These site should link directly to your Target Site, not back to primary sites.

Here is the list of Ignition Sites:

• www.Bumpzee.com
• www.StumbleUpon.com
• www.Twitter.com
• www.Clipmarks.com
• www.Technorati.com

When people show up in a real court, they find it different from what they have seen on TV. Intimidated by the process and the speed at which the court hears cases, people make mistakes that can jeopardize their chances to win their cases. “The Secrets to Winning Small Claims Court” was written to help solve those problems, explaining — in plain English — the ways that Small Claims Courts operate and giving clear advice on how to most effectively present yourself and your case.

Available exclusively online (www.wapnerguide.com), the comprehensive book takes readers through the small claims court process through an easy to understand, step by step approach designed to present cases in a clear, concise manner. These lessons contained in the book can also help to keep you out of Small Claims Court in the future.

“If you find yourself in a dispute that you just can’t settle, this guide will give you everything you need to know to best present your side of the story and evidence in Small Claims Court. I have presided over thousands of court cases, and over the years I have seen litigants make some colossal mistakes and major blunders. ‘The Secrets of Winning Small Claims Court’ will help you avoid these errors,” said Judge Wapner.

“The Secrets of Winning Small Claims Court” is priced online at $9.99.

Although he is best known from presiding on the hit show “The People’s Court,” Judge Joseph Wapner’s distinguished legal career spans more than half a century. A native of Los Angeles, California, studied law at USC and graduated with an LL.B in 1948. He entered private practice the next year and quickly established himself as a legal talent to watch. This led to his being named to the Los Angeles Municipal Court in 1961; two years later he was appointed to Los Angeles County Superior Court, where he served until his retirement eighteen years later. For many people, this outstanding career would have been enough, but Judge Wapner became the most famous Judge in America when he was named as the first presiding Judge of “The People’s Court” in 1981. For the next dozen years (and 2,484 episodes) his combination of common sense and legal knowledge played a large part in making “The People’s Court” the gold standard of courtroom TV. He is also the author of the critically acclaimed book “A View From the Bench.”

About Sharewell Group

Based in Calabasas, California, Sharewell Group is a recognized fully integrated online Internet company with dedicated divisions in Web creation and design, business development, eCommerce and online marketing, including search Engine Optimization. The company maintains an in-house team of strategists, eCommerce professionals, online producers, direct marketers, search engine marketers, graphic designers, web designers and web developers that work together to develop, design and execute state-of-the-art Web-based businesses.

• logo design
• product packaging
• media kit
• print advertising
• an eCommerce website

Sharewell also developed an extensive online member profile database system for KoogaPet owners, 24/7 call center operators and veterinarians.Taking advantage of the broad client base at Sharewell Group, an ongoing project includes a bundled program with some of our other clients.