Project Details
Business Type:
Children's DVDs
Services Rendered:
- XHTML/CSS
- Graphic Design
- Creative Direction
Description:
Sentimental Journeys partnered with Sharewell Group to design and promote a consumer facing eCommerce website, YourKidsDVD.com. Their holiday product, Christmas Adventure features the consumer’s kid in a full length animated video. The site required the ability to upload a photo of the child and a shopping cart for ordering the video. Pay Per Click management was utilized to maximize advertising budget with a high ROI. As this was a seasonal item, time lines and deadlines were critical. Our client had a phenomenal season. In January 2008, we expanded the site to include three more animated videos. In Amazing Kid, a diabolical Professor Nasty sets out to ruin the world and the consumer’s child is the superhero. In Amazing Dad, the consumer’s husband is featured as a hero who saves the world. The third new addition is Personalized Play by Play Sports CD’s where the consumer’s husband, child or even their own name is called out as the hero of the sports game. This expansion required a more robust shopping cart solution and extended development of the Pay Per Click campaign.
Website:
Your Kids DVD
